Things People Need To Know About Amazon Selling Account


 

Summary: To give you a feel for the site, let us first take a look at the basic features offered by Amazon. Feel free to visit the site right now - do a search for any product and see what appears on your screen.


Amazon is one of the most trusted online businesses. As leaders in the field on internet retailing, Amazon has the e-commerce technology and the traffic to sell your products to a global market. If you're an internet marketing newbie, quickly read through following features that Amazon offers for product sales.


Features to notice:


·         Results always contain a professional photo or some sort of graphic of the product.


·         The price is made visible and it is combined with an offer, i.e. free shipping. Notice how the amount that is saved off of retail is made visible. This is an established advertising strategy - Amazon is telling people what the product is worth and that it´s presently selling for less than the amount that it is worth.

·         Amazon mentions the number of items that are in stock and the estimated time that the product will take to get to the customer. Shoppers are more inclined to buy an item when they are aware that the product's quantity is limited. Time expectation is also a useful feature for most customers and sellers.

·         Amazon makes use of top Amazon seller dashboard. This refers to a concept of selling that is based on product similarity or asking the customer if they would to purchase another product that compliments the first one that they bought i.e. when a customer considers one product; Amazon makes a mention of another product that might also interest the customer.

·         A 'Look Inside' feature is offered to customers who are shopping for books. This life-like feature allows the customer to have a closer look at the book.

·         Reviews - The 'Editorial Review´ section describes the product in great detail. Amazon also allows customers to review a product. These reviews are usually reliable, fair and act like testimonials about the product. All kinds of feedback can be useful for the seller.

·         Added Extras - Amazon includes various other types of cross-selling and interactive devices i.e. customer discussions, an Amazon tools for sellers feature, Wiki Info etc. All these extras can be used to create interest around specific products or topics.


How it all works:


Registration


For you to start selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to fill out a short online form to register as an Individual seller. If you think that you will need to process more than 40 orders per month you should register as a Pro Merchant.


Upload Product Inventory


Amazon has made it really simple for you to upload your product inventory. After your registration, you have three options for submitting information that is related to your product: Option 1: Use the Add a Product feature on Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you need to know is that it is Web interface used to deal with all aspects of selling on Amazon.com. You can use this tool to add product information, make inventory updates and later on, handle orders as well as payments though it. It is a free and user-friendly desktop application that you can use to add products in bulk or individually to your inventory.


Fraud Protection


Amazon offers its sellers a world-class payment fraud protection service. They have devised a system that is ridden with personalized notifications that tell you exactly what is going on with your orders and payments at any given time.


A-to-z Guarantee Program


This program is particularly designed for the safety of the customer but it is important to be aware of a program of this nature as it has been created to establish a sense of business confidence between the customer, Amazon and you. The A-to-z Guarantee Program has been fashioned to handle situations where a customer: receives a product that is different to what was ordered. The customer is initially encouraged to contact you (the seller) personally if this type of product arises. If you cannot resolve the problem, the customer can then file an 'A-to-z' claim to Amazon. Amazon then sends you an email, which outlines the customer's claim. You are requested to respond by mailing the order's basic information and an outline of the fulfilment process. Amazon will then decide how the claim will be settled - this may result in you having to refund the customer.


Feel free to do a Google search to find a list of top product promotion companies. There are many companies available that will aggressively market your product online - with this type of external help; you won't have to personally take on the marketing of your product.

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